Boehly-Wyss had the best campaign, but Chelsea’s bidding process remains opaque

Over the past few weeks, we’ve heard of half a dozen offers for Chelsea Football Club in a decent amount of detail. There have been a few others we’ve only heard about in broad strokes, and perhaps many more we haven’t heard of at all – especially if reports of “at least” 20 to 30 bids submitted are true. Good public relations is probably part of this process and may factor into Raine Group’s final decision, but probably not the most important part of the process.

The bid presented by Todd Boehly (and Hansjörg Wyss at first, but he quickly and wisely let Boehly come to the fore) arguably had the best campaign, quickly outpacing Wyss’ boastful opening salvo and focusing on securing sufficient funding – ‘overfunded’ was a word used and that was before Boehly upped the offer even further in the final hours, as the Telegraph reports. regular and through the telegraph was also a wise decision.

They seem to tick all the boxes: financial, optical, sporting, fan-service and engagement, stadium plans, etc. It’s almost as if they’ve done it before.

Of course, all serious offers will probably have made at least a superficial attempt to check these boxes. Just because we haven’t had a press release about them doesn’t mean we have to assume otherwise. And the same goes for other aspects of a specific offer. As Sir Martin Broughton, who leads his own consortium, has said, there are a lot of privacy and other considerations that need to be taken into account.

“Due process and non-disclosure payments mean we will be (transparent). We’ve been with Raine, we’ll be with the Premier League, we’ll be with Chelsea, and we’ll do that as soon as we can be with the public.”

-Sir Martin Broughton; source: Telegraph

However, such a secret may not play very well. No one can guess how Raine will actually determine their “preferred” buyer – neither the government nor Abramovich are supposed to have much, if any, say or direct involvement, for what it’s worth – but there seems to be an emphasis on keeping of what would normally be a silent process as much as possible, to help expedite the transaction while following due process.

And it risks putting offers like Saudi Media Group’s at a disadvantage – it took the Premier League a year to approve Newcastlefor example, and although the Saudi media claims to be private, they may face an uphill battle to convince everyone of this arrangement.

But this is where we fully enter the realm of speculation, much of which seems to be going on right now. But we don’t know all the details of an offer, and that’s by design and intent. We will probably only know the full details of the winning bid, if any.

Until then, hang in there and take a moment to relax like the players are right now as we head into the final international break of the season. Lots to look forward to!

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